The Story Behind The Brand

Peter Nyari did not set out to start a company. He set out to carry something forward.


It began with his grandparents, in Hungary, a long time ago — on a farm along an acacia-lined
road, with a plant their family had grown, spun, woven, and lived with for as long as anyone could
remember. To understand Hemptique, you have to start there. So that’s where we’ll start.

She was born in 1914, into a farming family that had worked the same land for generations. Her
parents kept a house in town and a farm in the country, and when the growing season came, the
whole family packed up and moved out to the farm. The children went to the village school and
came home each afternoon to animals, fields, and work that never quite finished.


Piroska was pretty and sharp, and she had a singing voice that people remembered — clear and
strong, the kind that carried across a courtyard and made people stop what they were doing. At
twelve, she had big plans. She wanted to be educated. She wanted to choose her own husband.
She had a fairly specific idea of the handsome, well-to-do gentleman she intended to grow old
with.


Life, as it tends to, had its own ideas. But that’s getting ahead of the story.


At thirteen, she took up the work of the women before her. She spun fiber into thread, wove
thread into cloth, and embroidered that cloth with a color sense and a steadiness of hand
that surprised even her mother. Kitchen towels. Table runners. Pillowcases. Every piece
monogrammed. Every piece made a little better than it strictly needed to be, because she simply
couldn’t bring herself to do it any other way.


She was building her dowry — the collection of household linens a young woman brought into her
marriage. She worked on it for years, quietly, with the patience of someone who understood that
the things she was making with such care would outlast her.


They did. Some of them are still in the family today.


Befűzés - A kender feldolgozása Szuhafőn
Gömöri Múzeum; Putnok, CC BY-NC-ND

Kenderfonás - Thorma János
Múzeum, CC BY-NC-ND

Piroska married a man the family would always call Tata.


He had very nearly become a priest. As a young man he was a gifted student — the kind teachers
remember for years — with a natural talent for speaking that could hold a room. His headmaster
and the school’s principal both believed he was destined for the Church, and they made the case,
more than once, that he should leave the farm and study theology.


It was not to be. The family farm needed him, and in that time and place, the land won that
argument. So Tata stayed, and he made his peace with it in the most quietly remarkable way:
he poured into his fields all the devotion he might have brought to a pulpit. Farming became his
vocation and, Peter has always suspected, his faith. He worked the land the way a man works at
something he believes in completely — steadily, without complaint, season after season, for the
whole of his long life.


He was lean and soft-spoken and impeccably mannered, a giver by nature. He raised his children
to be strong and capable, and he loved them in the way of men of his time and place — through
presence, consistency, and honest work, rather than through words. He was not a man for grand
declarations. He was a man who showed up, every single day, and did the work in front of him as
well as it could be done.


He had lost the sight in one eye years before, to a young stallion that kicked without warning on
a winter morning. And yet — here is the thing about Tata — he loved horses, and the horses loved
him back. It would have been easy to hold a grudge. But a grudge was not in his nature, and in any
case the fault had been the stallion’s youth, not the animal itself. He kept his horses well fed and
well groomed, and he farmed his land with them: plowing, hauling, carrying the family wherever
it needed to go. He rode out on them to survey the fields he loved and to call on neighboring
farms and old friends.


The horses knew him the way good working animals know a steady man. On the long road home
he could fall asleep on the moving carriage — genuinely asleep, the reins loose in his hands — and
the horses would carry him back to the farm without a word of guidance, day or night. A man
who had lost an eye to a horse, sleeping soundly in a horse’s care. Peter has never found a better
picture of the trust his grandfather built with the things he tended.


Peter sometimes wonders what kind of priest his grandfather might have been. Whatever it
would have been, the fields had it instead — and were the better for it.

Piroska and Tata’s daughter — Peter’s mother — grew up on that farm. She helped in the fields
and worked alongside her parents through the seasons, learning early what it meant to begin
something and finish it properly.


She carried that into a busy and accomplished life. She rose to a leadership position at a local
garment company, where she managed people, production, and the daily demands of a serious
industry — all while raising her family and keeping her connection to the farm alive. She had a
great deal on her plate, and she carried it gracefully, holding herself and everyone around her to
the high standard she had grown up with.


Peter watched her do this for years. She rarely lectured anyone about how things ought to be
done. She just did them well, and let that speak. It was the same lesson Piroska taught and the
same one Tata lived — arriving now in a third generation, in a different decade, without losing
anything along the way.


Baksálás, kenderáztatás után - Szent István Király Múzeum,
CC BY-NC-ND

Markella Sándorné kender-tilolás közben - Thorma János Múzeum, CC BY-NC-ND

The hemp weaving and spinning houses
operating in Hungarian monasteries at the
beginning of the 11th century, and King
(Saint) Ladislaus I’s tithe regulation (1092)
also refer to the existence of hemp and flax cultivation in the 11th century. One of the earliest Hungarian records about hemp is a writing related to the customs tariffs of Esztergom from 1198. There are data about its frequent use in settlement names as of 1231. Since the last quarter of the 14th century, it can be found in György Lencsés’s medical-botanical manuscript Ars Medica (1570) and Balázs Szikszai-Fabricius’s writing from 1590 among others. István Gáti wrote about it in 1792 as the “fluff-weed”, describing its advantages:


“Its main advantage is that body linen is
made out of its thick fluff that grows on its
weed, which is soaked in water and then
braked to separate it from its weed.” – 1792

In the 1800s, many notes were written on
the production of home-made hemp goods:

❝Where home industry was introduced, it
showed great successes. Hemp and flax are handled in home industry in many regions, busy housewives process them with great skill; they spin and weave fibres, and make clothes for themselves or sell them. And this private activity gets some savings money to the family.❞

– Békésmegyei közlöny
(Bulletin of Békés County), 1878

According to Iván Balassa’s disputed
theory, Hungarians knew and grew hemp
even before the conquest (9th century).
Besides ropes and strings, they made
accessory elements of clothes, like
belts, from hempen fibre. This theory
seems to be backed up by the fact that the
Hungarian word “kender” is a loanword
of ancient Turkish origin from the period
before the Hungarian conquest. It is certain that indigenous Slavs in the Carpathian Basin already cultivated it in waterside settlements before the conquest.

If you had walked into Piroska and Tata’s house, you might not have noticed at first how much of it
was made from the plant growing in the fields outside. That was rather the point.


The kitchen towels were embroidered in Piroska’s own hand and still crisp after hundreds of
washings. There were table covers, napkins, and chair cushions. In the pantry: flour sacks, grain
sacks, cheesecloths, and bread covers that kept a loaf fresh for days with nothing more than good
fiber and good craft. The beds were dressed in hemp sheets; the windows in hemp curtains. On
the walls hung embroidered panels — hunting scenes, country landscapes, old Hungarian verses
— each one made by hand, each one quietly telling its own little story.

ITata wore hemp shirts. The
children wore hemp. Even the
house had hemp in its bones — its walls built partly from earthen clay, lime, and the woody core of the hemp stalk, a combination that breathed in summer and held warmth in winter. Out in the fields, hemp grew as a rotation crop, quietly improving the soil and keeping the weeds down without a drop of anything synthetic, before being harvested and turned back into the very things the household needed.

To the people who lived there, none of this was remarkable. It was simply how a well-run farm
worked. They weren’t making a statement. They were making a living, and making it well.


And through the long winters, Piroska kept her hands busy — embroidering, crocheting, knitting,
combining the three into pieces of real intricacy. She kept at it well into her seventies. Her hands
knew the work, and saw no reason to stop.

The farm sat along a country road lined with acacia trees — the main artery through that part of
the countryside, connecting one well-kept farm to the next. From above, the farms would have
looked like small green islands scattered across an almost flat sea of cultivated land.


The acacia was not native to the region, but it had taken to it completely. Hardy and armored with
thorns, the trees threw out the most fragrant flowering season every spring, and the bees worked
them without rest. The result was pure acacia honey — to this day one of Hungary’s most prized
varieties. When the acacia finished, the bees simply followed the season, moving from one bloom
to the next as the year unfolded.


Hemp was one of the crops that kept the land in good health — sown in rotation, year after year,
because it made all the difference to the soil and to the people who depended on it. It made a
difference to a small boy, too. One of Peter’s least favorite chores was minding the geese, and
chief among his duties was keeping the flock off the neighbors’ land, where the tender young corn
and wheat were far more tempting than anything on home ground. When hemp lined the road,
the job got easier. Hemp grows fast and tall, and the geese had no interest in its tough stems —
though they were glad enough to rest in the cool shade beneath its canopy.


It was one of those summer evenings. A hundred or more big white geese had eaten their fill and
settled in for the last of the dusk, nibbling the grass and keeping up the low, contented gossip
that geese carry on among themselves. Nearby lay the family’s Puli — a corded Hungarian herding
dog named Pici, which means “Tiny,” a name he had long outgrown in spirit if not in size — resting
with one ear half open.


Then Pici lifted his head and let out a low grunt. He had heard it before anyone else: his great
enemy, the evening freight train, fifty cars or more, coming up the line that ran alongside the
road.


Pici loved that train the way only a dog can love a thing it has decided to hate. Chasing it was
the great work of his life. But this evening he had a problem. The geese had begun to stir and
complain, frightened and restless, and he was supposed to be watching them. Stay and tend the
flock, or do the thing he had been born to do? He looked at Peter and made his case the only way
he knew how — rising up on his hind legs, pressing his front paws together, and waving them up
and down in a begging gesture so comically earnest that it could only be answered one way: Go
on, then. Do your worst.


The train, of course, was faster than any goose. The well-fed flock heaved itself up, bunched
into a tight white circle, and went waddling down the road toward the farm with all the urgency
it could manage — which was not much. And then the engineer, unable to help himself, pulled the
whistle.


Kendertilolás az udvaron -
Balatoni Múzeum, CC BY-NC-ND

Másodrendű kifésült kender, “börtli” - Thorma János Múzeum, CC BY-NC-ND

What followed made ordinary chaos look like a quiet afternoon. The geese exploded in every
direction at once — across the tracks, into the corn, deep into the hemp, scattering through the
bushes — while Pici tore after the train, barking with everything he had, certain that one more
good bark would wound the iron beast’s feelings and bring it back to apologize, perhaps even to
surrender. Peter ran in the middle of it all, throwing rocks at the train cars, calling the dog back
to help, and trying to map in his head exactly where each goose had vanished so he could round
them up once the beast had passed.


Many evenings on that farm ended more or less this way. They were a trial at the time. Peter has
come to treasure every one of them.

Kender falvédő - Herman Ottó Múzeum, CC BY-NC-ND

Kenderből készült kendő - Herman Ottó Múzeum, CC BY-NCND

Kender leterítése, előkészület kötőben való felvételhez -
Thorma János Múzeum, CC BY-NC-ND